Mitch Dowd and Origin - A Perfect Fit
28 October 2009
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This season, Mitch Dowd and Origin have joined forces to bring Australian men comfortable, soft and luxurious carbon neutral underwear*.
The Carbon Reduction Institute has conducted an extensive lifecycle analysis on the production supply chain, resulting in Mitch Dowd purchasing carbon offsets through Origin to offset the emissions created during the production and transportation process.
Why did Mitch Dowd choose to purchase offsets from Origin? Because Origin source carbon offsets from verified projects that reduce or prevent greenhouse gas emissions being released into the atmosphere.
Origin are also encouraging customers to reduce their own environmental footprint even more with 10% off carbon offsets with every purchase of Mitch Dowd Green undies. For more information, go to
www.originenergy.com.au Dane Totham, CEO, Mitch Dowd, says "Given each process of the production of a garment produces carbon emissions and waste, Mitch Dowd has extended its commitment to its Green range by working with Origin to offset the CO2 emissions in all areas of the supply chain. So not only can we offer the best in style and quality, we are also reducing our impact on the environment."
Origin's General Retail Manager, Phil Craig says, "As Australia's number one green energy provider, we're committed to providing easy ways for Australian's to join in and reduce their impact on the environment. Origin's Carbon Reduction Scheme (TM) provides individuals, households and businesses with an affordable way to reduce their environmental footprint through the purchase of carbon offsets generated from credible and verified projects."
This season, we've used organic cotton and bamboo fibres, which are luxurious and soft. The range comes in this season's key colours, including flame red, turquoise, graphite, air blue and dusk black. The range is available in a loose fit knitted boxer short, cotton boxer short, fitted hipster or trunk and is available in Myer stores nationally.
*Origin has supplied the offsets to Mitch Dowd and is not responsible for the product lifecycle analysis and estimation report.
# Offer closes 30 June 2010. Refer to
originenergy.com.au/mitchdowd for full terms and conditions.